Sketches and Early Development
I was hired by The Brand Experience to work with them on the Xerox PARC breifing room installation. The installation needed to showcase some of PARC's legacy/current/future products and their innovation.
It was decided to arrange lagacy, current and future products in the shape of the word and the spirit of "INNOVATION".
Project: Xerox Executive Briefing Center at PARC
Client: The Brand Experience, Xerox
Creative Direction: Geoff Thatcher
Final Production: The Brand Experience
Design: Brent McDowell, Geoff Thatcher